The destination for engaging retail experiences.

Combining rich history with contemporary innovation, Newbury Street is Boston’s retail district. It’s where engaged consumers from across the city and across the world discover surprising, exclusive, and ever-evolving brand experiences.


Boston’s economy is a global power.

In addition to the elite healthcare, research, tech, and financial services firms, the city attracts nearly 50,000 international students every year to its 50 institutions of higher learning.


The city’s character presents brands with a rare opportunity.

Retailers can engage with local history and architecture while connecting with an urbane, tastemaking audience. Boston’s professionals, tourists, and students are all looking to discover retail experiences they can’t find anywhere else.


Here, retail is a lifestyle, and that lifestyle is distinctive.


Newbury Street is a singular experience.

These eight blocks of colorful, indoor–outdoor retail bring together luxury, fashion, lifestyle, food and beverage, and beauty brands. Full of enticing aromas, sights, tastes, and sounds, this is a sensorial adventure for shoppers of all kinds.